Case Study: Strategic Playbook

We set up what we call is a 'Challenger' method of lead generation and direct selling for a B2B SaaS platform, which resulted in a 12x increase in meetings per month (they were booking ~3 meetings per month, we were booking ~36 meetings per month in steady state). The process included the development of the messaging, lead lists, sales deck, case studies, buying guides and other supporting materials to control the sale. They have around a 10% deal closure rate on a $60k per year average deal size SaaS product.